About Brandon M. Young
I am Brandon Young. I'm considered by many to be one of the leaders in current Amazon Private Label strategies. My wife and I began selling on Amazon in 2015.
In June of 2016 we launched our first private label products. Less than 4 years later, we are exclusively private label. Now we have 9 brands, and are approaching 8 figures in annual revenue.
Now I split my time between launching our own new products and teaching others how to effectively choose, source, and launch private label products.
Key benefits from this masterclass
The 2 biggest issues I see sellers having is that they spend too much on ineffective PPC and they rely too heavily on ACOS as a key metric.
Some time in the last year Amazon's algorithm changed and PPC started impacting a product's organic keyword rank negatively or positively. Previously it was just positively. This means you can no longer buy your way to the top of a keyword by outspending your competition.
Additionally, I see sellers always looking to lower their ACOS without understanding the true impact to the revenue and profit of the product. I will show you which key metrics we follow to lower our TACOS (Total ACOS), increase the life long value of your products, stay ahead of the competition, and maximize your bottom line.
That's why I decided to make this masterclass. I want to stop Amazon sellers from losing money they can't afford by listening to bad and outdated advice. PPC requires an intimate knowledge of Amazon's ranking algorithm and the use of a scalpel, not a chainsaw.
I will walk you through our Standard Operating Procedures for PPC during and after a product launch to help you optimize a product's long term profit potential. I will then do a walk through to show you how to use a flat file to optimize your PPC and spend only capital that is effective in increasing your profit.
WHAT YOU'LL LEARN
A super multi-content course with a total duration of 5 hours
1. Our current PPC Standard Operating Precedure (SOP) for launches.
2. The Amazon algorithm and how PPC impacts your organic keyword ranks
3. Live PPC Optimization walk through using a flat file
4. Real-life case analysis solution